What is and can be – picture it and shake some action so it happens…
A few weeks ago when we had Porter Robinson and DIM at the Arthouse – over 1000 clubbers turned up to that event. On the same night both our nightclubs, Candys and Whaat Club pumped crazy. It was a huge weekend for us… huge huge…
The following week we where hearing that other clubs hadn’t been as busy as usual. I thought about it and realised, over 1000 clubbers has got to drain numbers from somewhere.
I didn’t really think of it until then.. someone said to me, ‘you’ve got to be happy that you were packed while that and that club were feeling it’.
Honestly, I’m glad we pumped across the board. Truthfully (and there’s a difference between truth and honesty – truth is objective and honestiy is subjective – one can be honest but fail to tell the truth – it’s called being mistaken. Being mistaken is different than being wrong. Being wrong is being unethical, being mistaken is speaking what you think is the truthful even though it’s not. Anyway, now that I’ve confused the hell out of a lot people… read it again and think about it.
Anyway, truthfully, I would prefer it that all the clubs where pumping and packed out. That would indicate that the local club culture is huge and healthy and happening.
The night of DIM and Porter Robinson tells us that the local club culture isn’t big enough – the best thing we can all hope for is that heaps of parties and heaps of big events could happen across a lot of clubs at the same time.
For that to happen promoters and producers and deejays have to step up to the plate and put on better events, promote harder, play better and produce more and better music. It’ s not enough to be patriotic and say, ‘oh, Sydney has a healthy club scene and there’s heaps of good deejays and the locals are really producing good music’. That type of self-congratulations is mistaken (honest but not truthful).
It’s time to recognise that the growth of clubbing is in the hands of the promoters and producers and performers and that we need to give better and better club experiences so people can go out and finish a night and feel like they’ve really had a good time and it’s worth coming back and bringing more people back.
Fighting for market share of a small market is recessive. Measuring yourself by another is living by a flawed yardstick. In our community, one promoter’s struggle is not the victory of another promoter. A club struggling and closing down is very bad for our community. A promoter that celebrates another’s demise, a club that applaudes the fall of another club is wrong – untruthful for unethical reasons.
Petty small village mentality is regressive. The clubbing community needs to grow and for that to happen, the minds and imaginations of the promoters, producers and performers need to grow and rise to the challenge. That’s what keeps the beat going… on and on, louder and louder… Tal over and out.
